Spin a recent poll finding in a counter-intuitive way. If you have a contrarian or unusual perspective to add to the topic, all the better. Create a pitch that includes a link to the new study, and offer yourself as a knowledgeable expert to elaborate on it.
#Contact book outlet tv#
Let’s say you’re a parenting expert, and the American Pediatric Association has just released a new study on the harmful effects of TV viewing on toddlers. We offered a tips-based article called “ Six Natural Ways to Lower Cholesterol” as a bylined guest post, and the site published it under the author’s name. Or you can do what we did for one client. Often, a busy media person will take the tips, add their name to the byline, and print them verbatim, naming you as the source. The media pitch presents the idea, tells them why it’s important, and then offers print-ready tips. Do their work for them.ĭraw from your book or area of expertise to come up with five to seven useful tips, and then incorporate them into a short piece of around 700 words. Let’s look at eight ways to create compelling content in a pitch so media people will “bite” on the story idea and want to create a piece that features your expertise and your book. Knowing this, you can produce well-crafted pitches that, in effect, solve a problem for your media contacts. There are so many online publications, TV channels, blogs, and 24-hour radio talk shows now that there’s not enough quality content to fill them up the media is always hungry for more. It’s your job or that of your book publicist to come up with content for columnists, editors, producers, and bloggers that features you and your book. It’s not the media’s job to promote your book. Your pitch should position you as an expert, and offer story ideas that are so compelling that the media contacts will feel they’re missing out on something if they don’t run with the story before anyone else picks it up.Īs an author, you need to shift your perspective. More often, they create the next big thing by seeing potential in a good story idea that’s been pitched to them.Īnd that’s where a good media pitch comes it.
Columnists, editors, bloggers, and producers aren’t just waiting for the “the next big thing” to land on their doorstep.
Unfortunately, that’s not how the media works. Promoting your book: 8 ways to pitch media outletsĪ common misconception new authors have about book promotion is that their topic is so fascinating, different, and groundbreaking, the media will automatically want to interview them once they hear about it. Publicists, a boutique publicity firm that’s been turning authors into newsmakers and generating book sales since 1994. I often recommend guest blogger Cathy Lewis to authors looking for a publicist because she does a great job of finding newsworthy angles in her nonfiction client manuscripts.
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